Today I went to my first conference — the Communitech Tech Leadership Conference. While it was pretty much exactly what I suspected it would be like, they had a couple of fantastic speakers. The first was Chris Anderson, Editor of WIRED magazine discussing the concepts of his new book “The Long Tail” - A very interesting look at the new marketplace in the world and how the internet and the online medium is completely revolutionizing the economic model. I actually think I may buy his book…
The second was Chris Sacca, former Head of Google Special Initiatives, blogger, activist, venture investor and advisor. He had a direct role in introducting Twitter and I managed to stay behind after his keynote to discuss some Mobile Weekend points. Now he’s just waiting for our documentation :-).
His keynote was probably the most refreshing presentation I’ve seen in a long while. He basically discussed what he learned while working at Google and listening to him dismissed a lot of preconceived ideas I had about Google and the way they ran their business. See, I always thought Google offered a whole bunch of perks to try and keep employees in the office longer. You know, to try and squeeze all the they can out of you. Naturally it would make sense to assume that the longer you’re at the office, the more likely you are to punch out more code than the guy who left 3 hours before you but you’re forgetting a very important, yet overlooked point that Chris spotted.
In a given day, how much of your time is dedicated to actually working? 100% pure quality I-got-all-my-attention-on-this working? And don’t fool yourself. Chris pegged it at about 1.5 hours in your 8 hour day and when you stop to really think about it….. he’s right! Statistcally, a developer produces 15 lines of usable code everyday so the 1.5 hours of work you put into those 15 optimized lines seems to make sense now, doesn’t it? By offering all the perks it does, Google is merely trying to make sure that those 1.5 hours of productivity happen while you’re actually at the office and if you’re in an environment that accomodates your needs, you’ll be far more likely to be productive. Really, it comes right down to common sense (and money)…. but mostly common sense.
Based on his Keynote, you can realy see that Google’s main train of thought was this:
- Find a problem. And not just a small but a REAL problem
- Find a solution to the problem putting the CUSTOMERS’ needs first
- Money will come somehow
Did you know that when google was starting to do web ads in 2000 (while it was still a startup), it would terminate ads that were getting a <0.5% click through rate. It’s important to note that, at the time, the industry average was 0.1%…. Google didn’t want their users to be bombarded with ads that didn’t matter to them and 5 times the industry average was just not good enough to make the cut. It wasn’t satisfying the cutomers’ needs.
These are just a couple of examples, but I could probably write a short book on how that presenstation really opened my eyes. You can follow his twitter here or his blog here
Either way, I think he’s worth keeping an eye on. All in all the conference was a good experience and getting in for free made it that much better :-). I’d reccommend it if you can make it out next year.